Product Strategy > >Target Market

Peugeot Automobile focuses on Niche Market for owners who are high class or the wealth (rich) person in their high society. Peugeot, it is very costly and high class, so they penetrate the market into some customer group such as:
•Loyalty group (the old customer group): although, the customers have several cars but they want to increasing purchase cars, because the car is a beautiful, modern designed only.
•The group that loves cars: the customers group that want to be owner car because there are designed, style that’s a unique car such as Businessman, woman Groups.


Market Share in the Automobiles Circle