Being the business more and more‼ What is Marketing Strategy? You know‼ This week began into marketer and everyone was becoming businessmen and businesswomen. Wow‼ It was very funny and interested. Teacher taught about Marketing Mix Strategy (4P’s) and explain it; which it has 4 strategies as Product, Price, Place, and Promotion). Each brand has product strategy for specific brand, so product strategy was consist of (R&D, service, marketing, support, warranty, packaging). After that she said that product management of Phillip Kotler which included :
-Create customer value (what does a consumer want? & What does a product mean to him?) -Positioning (price, image, service, design, style, and quality) -Branding (promise, brand, value, slogan, logo). The most important, Phillip Kotler said that if you nail positioning and targeting, the rest falls into place.
Finally, there was group work which you acted for impromptu job interview and we must have 3 interviewers, 2 applicants. The last time, the interviewers must explain why you choose a particular candidate to be ready showing next class.
On 17 June, 2010; Special Time. Welcome to “Job Interview” time of Englishers. Today, our class became office, company, hotel, and etc; because we had impromptu job interview. The first group was Mr. Champ to apply job in Thai Airline. They presented well that both of speaking and acting truthfully. My group was the third group that we interviewed Receptionist in the Laguna Hotel. I am a candidate to apply job. I felt excited and enjoy it, then, other groups presented interesting and I like it too. I think that, job interview in this course had many advantages and Englishes can use this experience to apply job in the future.
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