Victoria'sSecret (Reflection)

What did I learn from the VictoriasSecret.Com?

Victoria’s secret. What is it? I don’t know and don’t hear about Victoria brand so I suspect it and search on internet. As soon as I find it on web Victoriasecret.com, then I knew that it is lingerie brand. Victoria’s secret used Positioning Strategy to expand lingerie marketing. There Ken Weil is Vice President New Media (web) of Victoria’s secret, and he is a veteran of internet professional services. Not a long time, Victoria’s secret becomes the leader online brand. In web site has video present of company, fashion show, and catalogue brands. The most important, the company brings the fashion show to leading up newspaper and TV for advertising brand. Amazon and PayPal are web site online that their customers well-know. They bring Heidi Klum supermodel to talking about different swimsuit designs to customers on video image of their web site and made purchases. The company makes to link different sales channels, then they added the order from catalogue on web site for customers and shoppers entered their products by E-commerce service.
Finally, Victoria’s secret becomes the leader into strong growth brand for the online division, so we can see it from increasing average order size and purchase rate.