"International Trade + English Language"
Have a good time of studying this course; ENG 380 is a course that combines International Trade and English Language, so I like the business very much and I had been studied many courses of business. ENG 380 is a good course and good option for me. I’m glad to study this course because I get several know ledges such as analysis information market of product, marking blog that’s new thing for me and it’s necessary to must learn it.
“New Experience” & “New Marketer” ‼
My new experience is making blog. It’s a wonderful that I don’t have knowledge about blog (ha…haha!). This is a good thing for learning in high-technology world.
I love blog and my successful make my blog.
New marketer: I became a marketer because this course studied information make of product to analysis information and take to post on our blog. It’s a good studying because we learned and practice seriously. It looked that I’m one of their business (Peugeot Automobile). In the future, I may be a businesswoman, and you?
Thank You my teacher very much, that taught us in this course. Aj.Gob is a good teacher which taught and explained easy understanding. She’s a friendly with her students when I have some assignment problems, so I can consult and get the suggestions to her everytimes.
"Thank You Aj.Gob and I impress very much to study this course."
Peugeot Automobiles
วันเสาร์ที่ 31 กรกฎาคม พ.ศ. 2553
Promotion Strategy
3 Special Promotions
Free Test Drive (on 15 May- 30June 2010, only)
We have special promotion for our customers that tests drive free, after that we have special package that’s putting oil card free 1,000 Baht.
Giving a premium
On 16 June – 31 July 2010 only
For our customers change rubber wiper blade and get one bottle of cleaning windshield product.
Menu Sale Price
For our customers must check distance of your automobiles. Now, we have sale special promotion:
Set A: check distance 10,000 – 30,000 km, for special price’s 1,990 Baht.
Set B: check distance 40,000 km, for special price’s 6,990 Baht.
Set C: check distance and change mechanical belting for special price 10,990 Baht.
Free Test Drive (on 15 May- 30June 2010, only)
We have special promotion for our customers that tests drive free, after that we have special package that’s putting oil card free 1,000 Baht.
Giving a premium
On 16 June – 31 July 2010 only
For our customers change rubber wiper blade and get one bottle of cleaning windshield product.
Menu Sale Price
For our customers must check distance of your automobiles. Now, we have sale special promotion:
Set A: check distance 10,000 – 30,000 km, for special price’s 1,990 Baht.
Set B: check distance 40,000 km, for special price’s 6,990 Baht.
Set C: check distance and change mechanical belting for special price 10,990 Baht.
วันพฤหัสบดีที่ 29 กรกฎาคม พ.ศ. 2553
Promotion Strategy > > Example of Advertising Commercials
The channel of Peugeot commercial, mostly Peugeot has many channels to promote and make advertising our product by Television, Magazine, Website, and Newspaper. Finally, Peugeot Automobile is successful that our brand is popular and well known all the world.
Magazines
Newspapers
Website
Magazines
Newspapers
Website
Promotion Strategy > > Example of Advertising Campaign
Peugeot Automobile has manufactured car that keeps the environment and be friendly for the nature.
Advertising shows BLUE BOX that's new designed showroom
of Peugeot Automobile.
Advertising shows featured both of internal and external
of Peugeot 380 CC.
Advertising shows BLUE BOX that's new designed showroom
of Peugeot Automobile.
Advertising shows featured both of internal and external
of Peugeot 380 CC.
References
http://www.peugeot-th.com/promotion4.html
http://www.peugeot-th.com/promotion2.html
http://www.positioningmag.com/prnews/prnews.aspx?id=77332
http://www.grandprixgroup.com/new/magazine/grandprix/detail.asp?Detail_Id=4080&Column_Name=Road+Impression
http://www.ryt9.com/s/prg/275202/
http://www.thaiautoshop.com/car-news/288.html
http://www.motortrivia.com/section-new-car/new-car-world/0138-peugeot-rcz/peugeot-rcz.html
http://www.peugeot-th.com/service.html
http://www.chuansin.com/doctorcar/auto-history-peugeot.html
http://www.thaiautoshop.com/car-news/280.html
http://www.vlovepeugeot.com/webboard/11352.html
http://www2.positioningmag.com/magazine/Details.aspx?id=74521
http://www.marketeer.co.th/inside_detail.php?inside_id=4676
http://www.peugeot-th.com/promotion2.html
http://www.positioningmag.com/prnews/prnews.aspx?id=77332
http://www.grandprixgroup.com/new/magazine/grandprix/detail.asp?Detail_Id=4080&Column_Name=Road+Impression
http://www.ryt9.com/s/prg/275202/
http://www.thaiautoshop.com/car-news/288.html
http://www.motortrivia.com/section-new-car/new-car-world/0138-peugeot-rcz/peugeot-rcz.html
http://www.peugeot-th.com/service.html
http://www.chuansin.com/doctorcar/auto-history-peugeot.html
http://www.thaiautoshop.com/car-news/280.html
http://www.vlovepeugeot.com/webboard/11352.html
http://www2.positioningmag.com/magazine/Details.aspx?id=74521
http://www.marketeer.co.th/inside_detail.php?inside_id=4676
Product strategy > > Branding
Brand: PEUGEOT AUTOMOBILE
Peugeot Automobile is the number one brand of France and manufactured in France, because it’s importing brand from headquarter. Peugeot Brand is well known and the most popular in social class.
Nowadays, Peugeot Brand is booming and admiring for several people, so Peugeot is a brand that has very prestige in the automobile circle. The brand has developed and brings new innovation of technology continuously. Our important thing is Customer Expectation and Product’s Perceived Performance. For instance: Brand Value
Brand Value
Slogan"Peugeot"
*Live the pleasure: It focus on designed car and price.
*The drive of your life: The driving is your life, focus on the people love driving car and safety.
*The lion goes from strength to strength: The lion is a strength symbol of car.
LOGO
.jpg)
The Lion emblem
On 20 November, 1858, Peugeot Automobile was registered to use of the lion emblem that’s our brand. The original of lion is a symbol of BELFORT city that located a factory of Peugeot. Therefore, the strength, suppleness, and swiftness are identical of Peugeot brand.
Peugeot Automobile is the number one brand of France and manufactured in France, because it’s importing brand from headquarter. Peugeot Brand is well known and the most popular in social class.
Nowadays, Peugeot Brand is booming and admiring for several people, so Peugeot is a brand that has very prestige in the automobile circle. The brand has developed and brings new innovation of technology continuously. Our important thing is Customer Expectation and Product’s Perceived Performance. For instance: Brand Value
Brand Value
Slogan"Peugeot"
*Live the pleasure: It focus on designed car and price.
*The drive of your life: The driving is your life, focus on the people love driving car and safety.
*The lion goes from strength to strength: The lion is a strength symbol of car.
LOGO
.jpg)
The Lion emblem
On 20 November, 1858, Peugeot Automobile was registered to use of the lion emblem that’s our brand. The original of lion is a symbol of BELFORT city that located a factory of Peugeot. Therefore, the strength, suppleness, and swiftness are identical of Peugeot brand.
Product Strategy > > Positioning
Positioning/Unique selling point
In the automobiles market have various cars that manufactured to persuade their customers. Then, Peugeot Automobile is one brand that’s popular and booming continuously all time. Peugeot Automobile has 3 selling points that are different from other brands.
The first: the automobiles are importing all cars (Import Product) the manufacturer and the factor are in the France.
The second: the interior of equipments in the Peugeot Automobile has several more than other cars.
The third: the external of designed car has unconventional and bizarre.
**The prominent point of Peugeot Automobile is a unique car that fashion designed peculiar, modern personality, color tone which looks luxurious, outstanding, enjoyable and unlike other automobile brands.
However, in the business circle has often competition between brands, so the competitors of Peugeot Automobile are VOLVO, LEXUS, LOTUS, BENZ, PORCHE, and etc.
In the automobiles market have various cars that manufactured to persuade their customers. Then, Peugeot Automobile is one brand that’s popular and booming continuously all time. Peugeot Automobile has 3 selling points that are different from other brands.
The first: the automobiles are importing all cars (Import Product) the manufacturer and the factor are in the France.
The second: the interior of equipments in the Peugeot Automobile has several more than other cars.
The third: the external of designed car has unconventional and bizarre.
**The prominent point of Peugeot Automobile is a unique car that fashion designed peculiar, modern personality, color tone which looks luxurious, outstanding, enjoyable and unlike other automobile brands.
However, in the business circle has often competition between brands, so the competitors of Peugeot Automobile are VOLVO, LEXUS, LOTUS, BENZ, PORCHE, and etc.
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