Peugeot Automobiles

วันพฤหัสบดีที่ 29 กรกฎาคม พ.ศ. 2553

Product Strategy > > Positioning

Positioning/Unique selling point

In the automobiles market have various cars that manufactured to persuade their customers. Then, Peugeot Automobile is one brand that’s popular and booming continuously all time. Peugeot Automobile has 3 selling points that are different from other brands.
The first: the automobiles are importing all cars (Import Product) the manufacturer and the factor are in the France.
The second: the interior of equipments in the Peugeot Automobile has several more than other cars.
The third: the external of designed car has unconventional and bizarre.

**The prominent point of Peugeot Automobile is a unique car that fashion designed peculiar, modern personality, color tone which looks luxurious, outstanding, enjoyable and unlike other automobile brands.

However, in the business circle has often competition between brands, so the competitors of Peugeot Automobile are VOLVO, LEXUS, LOTUS, BENZ, PORCHE, and etc.


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