Peugeot Automobiles

วันพฤหัสบดีที่ 29 กรกฎาคม พ.ศ. 2553

Product Strategy > > Key Successful Factor


Peugeot Automobile is the oldest brand for car circle because Peugeot grew in automobile business since 1858; all time is about 200 years. After that, a famous of Peugeot brand speeded and well known in France and other countries. The last time, Peugeot family had been manufactured the steel and the bicycle for three generations. On 1890, Peugeot family was enter to car circle by the manufactured the first car successful, therefore this is a starting point to their manufacturing automobile of Peugeot to expand their business next time.

“Key Successful of Peugeot”



*Research and Development (R&D): we develop and search new innovation of technology all time for designed new brand that has luxury and stylish continuously. Lastly, Peugeot has new innovation which’s “PPS” (Peugeot Planet System) to design for analysis and check working system of Peugeot Automobile.

*High Quality: our brand is high class brand, so our product has high quality. Interior our organization has professional worker well such as in Australia has a professional manufacture automobile which’s limited edition cars. Peugeot Automobile is a professional mechanical.

*High Image: our brand has good image that looks luxurious, modern, high class in social group. The customer has good attitude and believe that Peugeot Automobile is the best number one brand in the world.

*High Service: the most our customer has satisfy our service, so there’re call center for 24 hours that takes care, help, answer the question of our customers, and has selling service after for customer that has special team to fix car. Nowadays, we develop new showroom (Blue Box’s new showroom) to promote selling and get customer expectation for our service more than the last time.

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