My Reflection

"International Trade + English Language"

Have a good time of studying this course; ENG 380 is a course that combines International Trade and English Language, so I like the business very much and I had been studied many courses of business. ENG 380 is a good course and good option for me. I’m glad to study this course because I get several know ledges such as analysis information market of product, marking blog that’s new thing for me and it’s necessary to must learn it.

“New Experience” & “New Marketer” ‼
My new experience is making blog. It’s a wonderful that I don’t have knowledge about blog (ha…haha!). This is a good thing for learning in high-technology world.
I love blog and my successful make my blog.

New marketer: I became a marketer because this course studied information make of product to analysis information and take to post on our blog. It’s a good studying because we learned and practice seriously. It looked that I’m one of their business (Peugeot Automobile). In the future, I may be a businesswoman, and you?

Thank You my teacher very much, that taught us in this course. Aj.Gob is a good teacher which taught and explained easy understanding. She’s a friendly with her students when I have some assignment problems, so I can consult and get the suggestions to her everytimes.

"Thank You Aj.Gob and I impress very much to study this course."

Promotion Strategy

3 Special Promotions

Free Test Drive (on 15 May- 30June 2010, only)
We have special promotion for our customers that tests drive free, after that we have special package that’s putting oil card free 1,000 Baht.


Giving a premium
On 16 June – 31 July 2010 only
For our customers change rubber wiper blade and get one bottle of cleaning windshield product.


Menu Sale Price
For our customers must check distance of your automobiles. Now, we have sale special promotion:

Set A: check distance 10,000 – 30,000 km, for special price’s 1,990 Baht.

Set B: check distance 40,000 km, for special price’s 6,990 Baht.

Set C: check distance and change mechanical belting for special price 10,990 Baht.

Promotion Strategy > > Example of Advertising Commercials

The channel of Peugeot commercial, mostly Peugeot has many channels to promote and make advertising our product by Television, Magazine, Website, and Newspaper. Finally, Peugeot Automobile is successful that our brand is popular and well known all the world.

Magazines



Newspapers



Website

Promotion Strategy > > Example of Advertising Campaign

Peugeot Automobile has manufactured car that keeps the environment and be friendly for the nature.

Advertising shows BLUE BOX that's new designed showroom
of Peugeot Automobile.




Advertising shows featured both of internal and external
of Peugeot 380 CC.

References

http://www.peugeot-th.com/promotion4.html
http://www.peugeot-th.com/promotion2.html
http://www.positioningmag.com/prnews/prnews.aspx?id=77332
http://www.grandprixgroup.com/new/magazine/grandprix/detail.asp?Detail_Id=4080&Column_Name=Road+Impression
http://www.ryt9.com/s/prg/275202/
http://www.thaiautoshop.com/car-news/288.html
http://www.motortrivia.com/section-new-car/new-car-world/0138-peugeot-rcz/peugeot-rcz.html
http://www.peugeot-th.com/service.html
http://www.chuansin.com/doctorcar/auto-history-peugeot.html
http://www.thaiautoshop.com/car-news/280.html
http://www.vlovepeugeot.com/webboard/11352.html
http://www2.positioningmag.com/magazine/Details.aspx?id=74521
http://www.marketeer.co.th/inside_detail.php?inside_id=4676

Product strategy > > Branding

Brand: PEUGEOT AUTOMOBILE

Peugeot Automobile is the number one brand of France and manufactured in France, because it’s importing brand from headquarter. Peugeot Brand is well known and the most popular in social class.

Nowadays, Peugeot Brand is booming and admiring for several people, so Peugeot is a brand that has very prestige in the automobile circle. The brand has developed and brings new innovation of technology continuously. Our important thing is Customer Expectation and Product’s Perceived Performance. For instance: Brand Value

Brand Value




Slogan"Peugeot"

*Live the pleasure: It focus on designed car and price.

*The drive of your life: The driving is your life, focus on the people love driving car and safety.

*The lion goes from strength to strength: The lion is a strength symbol of car.


LOGO


The Lion emblem

On 20 November, 1858, Peugeot Automobile was registered to use of the lion emblem that’s our brand. The original of lion is a symbol of BELFORT city that located a factory of Peugeot. Therefore, the strength, suppleness, and swiftness are identical of Peugeot brand.

Product Strategy > > Positioning

Positioning/Unique selling point

In the automobiles market have various cars that manufactured to persuade their customers. Then, Peugeot Automobile is one brand that’s popular and booming continuously all time. Peugeot Automobile has 3 selling points that are different from other brands.
The first: the automobiles are importing all cars (Import Product) the manufacturer and the factor are in the France.
The second: the interior of equipments in the Peugeot Automobile has several more than other cars.
The third: the external of designed car has unconventional and bizarre.

**The prominent point of Peugeot Automobile is a unique car that fashion designed peculiar, modern personality, color tone which looks luxurious, outstanding, enjoyable and unlike other automobile brands.

However, in the business circle has often competition between brands, so the competitors of Peugeot Automobile are VOLVO, LEXUS, LOTUS, BENZ, PORCHE, and etc.

Product Strategy > > Key Successful Factor

Peugeot Automobile is the oldest brand for car circle because Peugeot grew in automobile business since 1858; all time is about 200 years. After that, a famous of Peugeot brand speeded and well known in France and other countries. The last time, Peugeot family had been manufactured the steel and the bicycle for three generations. On 1890, Peugeot family was enter to car circle by the manufactured the first car successful, therefore this is a starting point to their manufacturing automobile of Peugeot to expand their business next time.

“Key Successful of Peugeot”



*Research and Development (R&D): we develop and search new innovation of technology all time for designed new brand that has luxury and stylish continuously. Lastly, Peugeot has new innovation which’s “PPS” (Peugeot Planet System) to design for analysis and check working system of Peugeot Automobile.

*High Quality: our brand is high class brand, so our product has high quality. Interior our organization has professional worker well such as in Australia has a professional manufacture automobile which’s limited edition cars. Peugeot Automobile is a professional mechanical.

*High Image: our brand has good image that looks luxurious, modern, high class in social group. The customer has good attitude and believe that Peugeot Automobile is the best number one brand in the world.

*High Service: the most our customer has satisfy our service, so there’re call center for 24 hours that takes care, help, answer the question of our customers, and has selling service after for customer that has special team to fix car. Nowadays, we develop new showroom (Blue Box’s new showroom) to promote selling and get customer expectation for our service more than the last time.

Product Strategy > > Product Lines

Product Lines



**Peugeot 207 CC

The car has 2 personality that's coupe and Cabriolet. We manufactured for the champion celebrated of IRC 2009 by Kiss Meeke's the winner. Then, we produced car that's special generation and has limited edition car about 250 cars only. The manufacturer is ADN ( Automobile Design Network) in Europe. We design car that's a unique car and outstanding.


**Peugeot 308 GT THP (Focus Speeding)

308 GT makes in Europe and France markets. The speeding emblem of GTi are decorating sport style to have hatchback five-door model. Externally, there are decorating a bright back carbon-style and use Piano Black color tone.


**2011 Peugeot RCZ: Exclusive Emotion (new update)

Sport Couple 2+2 seats, the motor is a friendship with the environment. RCZ manufactured in Magna Steyr factory, Austria. The particularities car is Limited Edition (amount 200 cars only). This is the first car of Peugeot that makes in Niche Market.



**Peugeot 408: New generation
Peugeot in Europe and China have develop and produced together, in PSA factory in Wuhan city. Distribute over the world, the car appropriates for family. The Peugeot 408 has the most popular that designs a new model and luxury cars.


**Peugeot 5008
The car is a unique that's flexible of the seat. There are 2 options of seats that designs both of 5 and 7 style seats, so the internal of car has widely area and comfortable. On September 2010 has the first show at Frankfurt motor show.

Product Strategy > >Target Market

Peugeot Automobile focuses on Niche Market for owners who are high class or the wealth (rich) person in their high society. Peugeot, it is very costly and high class, so they penetrate the market into some customer group such as:
•Loyalty group (the old customer group): although, the customers have several cars but they want to increasing purchase cars, because the car is a beautiful, modern designed only.
•The group that loves cars: the customers group that want to be owner car because there are designed, style that’s a unique car such as Businessman, woman Groups.


Market Share in the Automobiles Circle

Company Background

Peugeot is one of the leading car manufacturers in France, to be a part of PSA Peugeot Citroen of the second manufacturer in Europe and produced vehicles under control of the Peugeot and Citroen brands. The president is Mr. Jean Boillot, established in 1897. The headquarters is in Paris, France. The Peugeot Automobile Company has distributed more than 150 countries . Before, Peugeot was become the most important manufacturer in France, so Peugeot families had been manufactured the hardware and the bicycle about 3 generations. Next time, Peugeot entered into car circle by produced successful for the first car, and called their car signals by sequence of ordinal number. Now, Peugeot Automobile is the number one of car in the world and new, high innovation of design to correspond time in nowadays.

Rationale : Why this brand?

The best brand for me

The diving vehicle is my dream that I wait for a long time. The diving is a wonderful thing and special thing for me. Normally, I am interested and like the vehicles. Therefore, Peugeot automobile is a number one brand in my mind. The vehicle is a friend for me, so I choose Peugeot automobile that’s my friend. Although, he doesn’t have life as same me but he can take me safety into road ways that I want. I choose him because he has a special unique car by himself. He has designed identity that has style design, luxurious, modern, and high-class. Finally, Peugeot is a vehicle that I love, my best car, I choose him to be friendship on the road ways.

Letter of Invitations for Professional Comments

Dear all of my professional partners business and my customers,

The Peugeot Automobile is a brand of France and the vehicle manufacturer is the oldest in the world. Peugeot registered mark the Lion emblem in 1858. There are distributed more than 150 countries such as India, China, South Africa, and etc. The Peugeot is modern luxurious and unique designed. The service system and take care of our customers are the most important for us.

I am a president of The Peugeot Automobile Company in Thailand. This is the best time for all of my professional partners, my customers, and other people like Peugeot. Please, you can post your opinions and comments on my blog. I feel very please and welcome all comments. So I will take these proposals to develop and improve for my blog and my brand. Finally, I would like to say “THANK YOU” for your comments. “The Best Time’s For Comment”.


Cordially,

STassani

(Ms.Tassani Sornpet)

President of Thailand Motor Cars (Peugeot) Company

Journal Week 6

On 29 June, 2010. Aj.Gob taught about “Business Grammar” and explained the detail from the question “What you think?” and “What you say? (Politely)” for example: We want a bigger rebate, so what you say? (Polite) I said that: Please, discount more than this. The last time, she told us about the detail for Midterm test, on 8 July, 2010.

On 1 July, 2010. Special Time was the role play presentation. Everyone was enjoy and interested the presentation in each group. Englishers could act very well and seem actor, actress professional. However, the presentation in groups had many advantages to know about the culture in organization for each office, greeting in business circle, giving a welcome party, and other activities in business circle. Then, we can use that experience for working time in the future.